Patrizio di marco biography template
Patrizio di Marco has been with Kering for more than 13 years....
President and CEO Patrizio di Marco talks to THR about Gucci's relationship with Hollywood, its support of film restoration.Patrizio Di Marco is an unusual man, at least if compared to fellow fashion executives. Since most luxury CEOs in the fashion biz prioritise commercial viability above all, it’s not unusual that conflicts arise between chief executives and their creative teams, who ardently fight their corner to maintain their vision.
Gucci’s Creative Director Frida Giannini doesn’t belong to that unfortunate camp of designers. Di Marco’s approach is anything but regimented, and Giannini seems to have been given pretty much free rein.
“She’s made beautiful products from the beginning,” said Di Marco in 2009, which marked the beginning of his tenure.
Market sources say the former chairman and chief executive officer of Gucci is set to join the Italian fashion group, after honoring his one-year noncompete.
“She knows how to balance the fashion elements with Gucci’s heritage. Consumers want products with substance and good prices. We don’t need 75 variations of the same handbag. Two or three are enough. I don’t have to tell Frida to do anything other than to be herself.” It has to be said that Gucci lost its way somewhat before Di Marco stepped in, appea